![]() ![]() Next, shift over to the Link Metrics tab to see how many domains and backlinks this page has. Pay attention to the Meta Keywords list and any of the headings to get an idea of what topics or keywords you may want to include on your competing page. Start by taking a look at the on-page elements. Open up the page you want to know more about, and then click on the first icon on your MozBar to see the page analysis. MozBar can also help with on-page analysis, as it puts all of the research in one place, essentially doing all of the heavy lifting for you. ĭomain authority and page authority are not the be-all-end-all of ranking, but having a SERP with consistently high DAs and PAs should indicate to you that this is a highly competitive keyword that you’ll need to invest the time and resources in to have any chance of ranking. Start by punching in your chosen keyword in a search engine and then scroll through the results to see how strong the DA and PA (page authority) rankings are. The first way to use MozBar is as a shorthand method of seeing how strong the competition is for any given keyword. If you haven’t already, download MozBar and sign up for an account so you can get started. Analyze on-page metrics for a competitor’s content to learn how to outrank them.Quickly see an approximation of how strong competitor websites and pages are.Although DA is a nice benchmark of a website’s relative strength, there’s a lot more MozBar can do when it comes to picking apart your competitors’ content. MozBar has been a longtime favorite of SEOs for its ability to quickly tell you the domain authority (DA) of a website. On-Page Metrics and Domain Authority: MozBar This knowledge can inform your future strategies, helping you choose to either climb the ranks by attacking the soft areas in bigger websites or shoring up your defenses against new upstarts in the field. Repeat this process for all of your competitors and periodically check and see how things have changed. You might be surprised at who is competing with you either directly or for organic search. If this is your niche, you probably already know the competition, but it can’t hurt to take a second look. If you are a smaller website with fewer resources, consider going after softer targets that haven’t been fully tapped yet.įinally, take a peek at the Competitors & Similar Sites section. ![]() If you think you’re capable of it, take them on in their top source head-to-head. Which sources are bringing in the most traffic for your competitors? Īs with traffic sources, you want to look at this data and determine where you can compete with your rivals. Next, examine their social media presence. If a competitor excels in other areas, think about how you can start to butt in on that traffic or take advantage of traffic sources your competitors have not yet tapped to their full potential. There isn’t much you can do about direct traffic as it usually isn’t clear exactly where it’s coming from, but search traffic, SpyFu’s second-largest source, can be captured through organic SEO campaigns that target valuable keywords. In the above example, we have used data on SpyFu’s traffic. ![]() ![]() This data can tell you where you’ll need to beat them if you want to start moving traffic from their website to yours. Start your analysis with SimilarWeb’s overview of traffic sources.
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